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Brand

Trademark Services

A brand is an asset — first to file secures the right

Trademark rights follow a first-to-file rule; a late step may let others preempt you, no matter how well-known the name becomes.

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Trademark Services
Trademark ServicesCore services

Trademark Search & Filing

  • 01
    Preliminary search

    We screen existing marks and pending applications for conflicting or prohibited signs before you commit.

  • 02
    Clearance of prohibited elements

    We check for generic, descriptive, or legally barred terms that could trigger refusal.

  • 03
    Class & category planning

    We map your core and defensive classes based on products, services, and sales channels.

  • 04
    Application drafting & filing

    We prepare the mark specimen, applicant details, and designated goods, then file the application.

  • 05
    Filing tracking

    We secure the application number and monitor formal examination and publication milestones.

Refusal & Review (Prosecution)

  • 01
    Refusal analysis

    We diagnose whether a refusal rests on absolute or relative grounds.

  • 02
    Review grounds drafting

    We draft the review petition around distinctiveness, prior use, and prior rights.

  • 03
    Evidence compilation

    We assemble use and reputation evidence to support the review.

  • 04
    Submission & follow-up

    We file the review within the statutory deadline and track the board's examination.

  • 05
    Strategy adjustment

    If review fails, we advise on redesign, carve-out, or opposition alternatives.

Assignment & Recordal Changes

  • 01
    Name / address change

    We record changes of owner name or address after a corporate event.

  • 02
    Assignment recordal

    We handle trademark transfer, filing the assignment contract and both parties' documents.

  • 03
    License recordal

    We record license agreements to define the authorized scope.

  • 04
    Renewal linkage

    We flag renewal dates during any change to avoid lapses.

  • 05
    Portfolio consolidation

    We centralize status tracking across multiple marks.

Renewal & Maintenance

  • 01
    Renewal reminders

    We alert and file within the 12-month pre-expiry window.

  • 02
    Use evidence management

    We help retain advertising, sales, and contract evidence to defend against cancellation.

  • 03
    Status review

    We periodically check validity, pledges, and licenses.

  • 04
    Grace-period recovery

    If the normal window is missed, we pursue renewal in the grace period.

  • 05
    Rights map update

    We keep the brand rights map current to guide strategy.

Opposition & Invalidation Defense

  • 01
    Opposition defense

    We draft responses when your application is opposed.

  • 02
    Invalidation response

    We handle invalidation actions brought by or against you.

  • 03
    Non-use cancellation defense

    We defend against cancellation for three years of non-use.

  • 04
    Evidence chain building

    We systematically organize use and reputation proof.

  • 05
    Strategy coordination

    We align defense with filing and renewal for full coverage.

Watch & Alert

  • 01
    Similar-mark monitoring

    We monitor the gazette and pending applications for confusingly similar marks.

  • 02
    Squatting alerts

    We flag third parties filing in related classes or similar signs.

  • 03
    Monitoring reports

    We deliver periodic watch lists with risk ratings.

  • 04
    Intervention options

    We suggest opposition, invalidation, or negotiated acquisition.

  • 05
    Scope setting

    We customize watch coverage to your core and defensive classes.

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Why Trademark Services?

A brand is an asset — first to file secures the right

Trademark rights follow a first-to-file rule; a late step may let others preempt you, no matter how well-known the name becomes.

Without filing, squatting is easy

Recovering a name after it takes off costs far more than early layout, and may force a rebrand.

Cross-border and platform entry often require proof of rights

Marketplaces and partners frequently ask for trademark ownership evidence; without a portfolio you stall.

What You Need to Know

How long does it take?

A smooth case runs about 7–12 months, covering formal examination, substantive examination, and publication (subject to latest policy). Timing varies with backlog and office actions; filing does not guarantee a registered right.

TM vs. approved?

A pending "TM" carries no exclusive right; stable exclusive rights arise only after approval and publication, when you can claim infringement relief. Early filing only seeks rights, not a grant yet.

What You Need to Know
What You Need to Know

Does one filing cover all classes?

No. Protection is by class and goods; you need core plus defensive classes. Operating across classes with only one class leaves gaps others can occupy.

Can an individual file?

A natural person needs an individual business license; a company files on its business license. Applicant eligibility affects later assignment and enforcement, and an incomplete entity may be deemed a bad-faith filing and refused.

Need help confirming your service scope?

Trademark Services

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Start Your Trademark Portfolio in 3 Clear Steps

1

Search & class planning

Avoid conflicts and prohibited elements; set your core and defensive classes so the protection boundary is drawn correctly from day one.

2

File & track examination

After submission, follow acceptance, substantive examination, and publication; respond promptly to office actions and refusals.

3

After approval, maintain use evidence

Keep use records and renew before expiry so the right stays stable and enforceable long term.

3 Considerations Before You Choose

01

Coverage of core vs. defensive classes

Defines your protection boundary; avoid leaving key classes open for others to ride on your brand.

02

Cross-border plans

The Madrid System or a separate Hong Kong filing affect your routing and later cost.

03

Budget & multi-class pacing

Multi-class filing costs more; pace it with your cash flow in staged steps.

Learn the Trademark Rules, or Book a Filing Consultation Directly?

Basic Service

Single-class filing agency plus process tracking, including search, filing, and acceptance tracking. Suits startups protecting one core class, letting you proceed on your own while controlling cost.

Professional Version

Multi-class portfolio plus watch & alert plus refusal review support, including class planning, similarity monitoring, and review handling. Suits multi-line or export-minded businesses that value brand assets; an advisor manages the end-to-end and lowers squatting and refusal risk.

Trademark Services FAQ

Can you guarantee the mark will register?＋

No. Substantive examination carries blind-search and subjective risks. Applications filed but not yet published during the blind period cannot be retrieved, creating possible conflicts. We reduce risk through search and strategy but cannot promise an outcome.

Can a pending TM be enforced?＋

A pending mark has no exclusive right; stable rights come only after approval. Before approval, stopping similar use is difficult. Keep use evidence and expedite examination.

What if it is refused?＋

You may request review within the deadline; success is limited, so keep use evidence. If review fails, consider a rename or carving out goods. Early similarity search lowers the refusal rate.

How long is it valid?＋

Ten years from approval; renewable within the 12 months before expiry. Each renewal adds another 10 years, with no limit; a 6-month grace period applies afterward but with a surcharge.

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